The Tata Nexon EV is currently India’s best-selling electric vehicle. It recently received a host of feature updates along with the new ‘Prime’ suffix. These new features can also be availed of by existing Nexon EV owners free of charge, a goodwill gesture from Tata Motors for early EV adopters. However, Tata has explained that subsequent attribute updates for the electric subcompact SUV will come with a cost.
The changes when compared to the regular model are subtle but essential. To begin with, Nexon EV Prime has made its debut with features such as Automatic Brake Lamp Activation on Regen, Cruise Control, Indirect Tyre Pressure Monitoring System (iTPMS), smartphone integrated connectivity feature, and charging timeout in case you leave it for more than 110 seconds after it is 100% charged. Nexon EV Prime is expected to arrive in three different shades, including Signature Teal Blue, Glacier White, and Daytona Grey.
Just like the older model, Nexon EV Prime is available with a 30.2kWh lithium-ion battery and a single permanent-magnet AC motor. The battery pack is said to be IP67 rated. The overall output from this setup is rated at 129PS with an ARAI-certified range of 312kms.The SUV boasts a 0-100kmph sprint time of 9.9 seconds and has two drive modes - drive and sport.
The carmaker is ready to roll a comparable update on the current Nexons via the OTA update. As per Tata Motors, it will enhance the real-world experience of the existing customers without extra charge, from 25th July at the authorized service centers.
While addressing the media, Mr. Vivek Srivatsa, Head, Marketing, Sales, and Service Strategy, Tata Passenger Electric Mobility Ltd. said, “The Nexon EV has captured the imagination of the entire nation and has consistently led the way in the electric vehicle segment since its launch. It is the default choice for EV intenders with a market share of over 65%. With the Nexon EV Prime we expect to further strengthen our strategy of keeping our product offerings New Forever. Further with this software update to current owners we are setting new benchmark of what customers can expect as part of Tata EV ownership experience.”
This electric SUV is available in five variants, with prices starting from ₹ 14.99 lakh (ex-showroom). As a result, the Tata Nexon EV Prime's entry-level XM variant is about ₹ 45,000, and the Dark XZ+ variant is ₹ 20,000 more expensive than their corresponding previous models. Overall, the price difference varies and depends on the variant of the Nexon EV Prime.
Nexon EV Prime ex-showroom prices -
XM – ₹ 14.99 lakh
XZ+ - ₹ 16.30 lakh
XZ+ Lux – ₹ 17.30 lakh
XZ+ Dark – ₹ 16.49 lakh
XZ+ Lux Dark – ₹ 17.50 lakh
The car could get more software-dependent feature updates in the future as well. Future Tata EVs, especially those based on new generation platforms like the Concept Curvv and the Avinya, will be capable of OTA updates too. It is expected that the upcoming premium Tata electric vehicles will get free updates for a longer period, unlike the Nexon EV which is a mass market model.
These types of feature updates can improve the usability of the vehicle. Meanwhile, OTA updates could also enhance the overall experience of an EV, in which most functions are controlled by software. It could include improved performance or range by a new calibration for the drive control module, improved braking for the brake-by-wire technology, or new alerts on the multi-information display in the instrument cluster.
In March 2022, Tata Motors notified an upsurge in price in the range of 2-2.5% for all its commercial vehicles. Tata Motors is anticipated to observe the older prices for customers who had booked their cars before April 23, 2022. Tata Motors reported car sales at 45,197 units in June 2022. This was an 87.46 percent YoY growth over 24,110 units sold in June 2021 while MoM sales increased by 4.28 percent over 43,341 units sold in May 2022. Demand has risen in the electric vehicle segment to 9,283 units in Q1 FY23 over 1,715 units sold in Q1 FY22, while there was also a 6 percent increase in demand from 1,23,051 units sold in Q4 FY22.