The electric vehicle sales of Morris Garages India spiked 145% to 2,798 units in the calendar year 2021 amid a gradual shift towards electric vehicles in the country. The company had sold a total of 1,142 units in 2020. The chances of the MG electric crossover targeting the market share of Tata Nexon EV are high assuming that it is the best-seller in the passenger EV space by averaging more than 1,000 units per month.
"With the industry having exhibited resilience over the last two years, we are looking towards 2022 with cautious optimism," said MG Motor India President and Managing Director, Rajeev Chaba. He added that the circumstances will remain fluidic in 2022 due to unforeseen factors such as Covid-19, global semiconductor shortage, freight cost, and rising input costs. He also cited that the company is positioning efforts to meet the high customer demand. "The company is trying to meet the growing demand and working towards strengthening the MG family in India," he said.
MG Motor India has initiated testing the facelifted ZS EV in India ahead of its launch, which according to a few dealerships, could take place in Q2 2022. MG ZS EV facelift test mule managed to hide the changes to the exterior design well, courtesy of the heavy camouflage. As part of the facelift, the updated MG ZS EV will also get a larger 51kWh battery pack. The current spec MG ZS EV comes with a 44.5kWh battery pack, which the company claims to deliver 340 kms of range on a single charge.
MG Motor India has assured that it is preparing to drive in an all-new electric vehicle in the ₹ 10-15 lakh price range by the next financial year (April 2022 to March 2023 period). The British manufacturer presently has the Hector, Hector Plus, Gloster, ZS EV and Astor in its domestic lineup and is analyzing to expand the range with new electric cars. The brand presented the Hector midsize SUV in 2019 and it was followed by the ZS EV, which even acquired a mild update earlier this year. The Astor, on the other hand, is the petrol-powered ZS sold in the international market and it has been well received amongst customers as the first batch of 5,000 units were sold out in no time and the reservations are now taken for 2022 delivery.
While electrification puts powertrain employment at risk, on the one hand, the future value-add and job creation in powertrain technologies depend on localizing production and upskilling human resources in the automotive industry. To comply with the central government’s guidelines for the production linked (PLI) scheme for the automotive sector, MG is aiming at manufacturing a bunch of components for its forthcoming electric vehicles, like battery assembly, motors, and localization of other parts to be priced competitively. To facilitate skill development in the EV industry, MG Motor India has created an Alliance with the Automotive Component Manufacturers Association of India (ACMA). ACMA will execute a study on the MG ZS EV to encourage skill development in the component segment. It will operate with the cooperation of the IIT Delhi campus of Sonepat to advance its investigation on the deployment of electric vehicles in the country.
MG Motor India also has announced the launch of a collection of NFT. With this, the British brand has become the first carmaker in India to venture into NFTs. The automaker will present its maiden NFT on homegrown blockchain firm KoinEarth’s platform which has been particularly customized for MG transactions. MG’s NFT will be classified into 4 “C” Collectables, Community & diversity, Collaborative art, and CaaP (Car-as-a-Platform). The company has declared that the profits for this median sale will go towards supporting community service under MG SEWA. According to KoineArth, the NFT collected will be INR-based as well as GST-compliant.