With the first product due in 2025, the two Japanese giants, Honga & Sony are setting up a dream company called Sony Honda Mobility with both of them owning 50 percent of it. The new Sony Honda Mobility Inc. company will be headquartered in Tokyo. The new company aims to stand at the forefront of innovation, evolution, and expansion of mobility around the world while aligning the technological assets of Sony and Honda.
"We are very pleased to sign this joint venture agreement, which represents the start line from which we embark on the major challenge of revolutionizing mobility and creating new value," Yasuhide Mizuno, senior managing officer at Honda and the future CEO of Sony Honda Mobility, said in a statement. "We plan to fully leverage the technological assets the two companies possess in different fields, such as Sony's sensing technology and Honda's original mobility development capabilities, to realize mobility and services that inspire and excite our customers."
Honda will work on manufacturing facilities considering their accumulated extensive global experience and achievements in manufacturing in the automobile industry. Sony will develop the mobility service platform for commercial usage of the upcoming EV models. Honda has plans to only sell battery-electric and hydrogen fuel-cell cars by 2040. Sony already announced to the world that it's getting into EVs way back at CES 2020 when it showcased the Vision-S concept. It unveiled the Vision-S 02 in January of this year, saying that it will establish the Sony Mobility Inc company in the spring of 2022 to make electric vehicles. That plan now involves Honda. By leveraging Honda’s cutting-edge technology and know-how concerning the environment and safety, Sony intends to ‘make the mobility space an emotional one,’ and contribute to the evolution of mobility centered around safety, entertainment, and adaptability.
The electronics giant’s evolution as a carmaker and its alliance with an iconic carmaker could be a promising sign for the Indian EV market as well.