Maruti Suzuki’s New CEO Hisashi Takeuchi Says EV Under ₹10 Lakh Is Difficult Because Of Battery Cost

EV Ultimo Team


Maruti Suzuki’s New CEO Hisashi Takeuchi Says EV Under ₹10 Lakh Is Difficult Because Of Battery Cost

India’s largest carmaker Maruti Suzuki has so far been conservative in entering the electric vehicle (EV) market but is now accelerating its projects to launch EV models by 2025. The company is reportedly now carrying out extensive tests on some of its existing models and factory lines for potential EV production.

Maruti Suzuki’s new Managing Director and CEO Hisashi Takeuchi told Press Trust of India, “We are a little behind our competitors in introducing the electric vehicle model to the Indian market, but we see that still, the market demand is limited. Actually, sales of electric vehicles in the Indian market are still very, very limited.”

He, however, elaborated, “But that does not mean we are doing nothing about electric vehicles. We have done a very extensive test of our electric vehicles utilizing our existing models and putting those batteries and motors and everything into this existing model. We have been doing this test for more than a year with multiple cars in the Indian environment so that we are sure that our electric vehicle technology will be good in the environment, which is very, very tough in India.”

Hisashi Takeuchi said that electric vehicles in India were still very expensive and with the existing technology it is particularly challenging to make affordable clean-energy cars. He noted that there are many issues yet to be resolved before India can fully adopt EVs, including pricing and infrastructure for charging batteries.

When asked whether the company can introduce an electric car for under one million rupees (₹10 Lakhs), Hisashi Takeuchi recently stated in an interview, “If the infrastructure is everywhere, and wherever you go, there's always a quick charger available then maybe a very small battery in a less expensive car can be marketed and sold. But right now the environment is not that ready." He added, "I think it will take more time. EV (under INR 10 lakh) is I think difficult because of the cost of the battery. If the customer accepts a very small battery, then it may be possible, but then I think the customer has range anxiety. Like if it is only 150km then he will be concerned about running out of charge."

Last month, parent company Suzuki Motor Corporation had declared it would invest about 150 billion yen (approximately ₹10,440 crores) by 2026 for local manufacturing of electric vehicles (BEV) and BEV batteries in India.

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