Tata Motors has been constantly leveling up its game in the passenger EV market in the country. The electric SUV will mark Tata's entry into its Generation 2 EV architecture. Tata says "With this new architecture, we will strengthen the key pillars of Range, Performance, and Technology, while retaining Safety and Reliability as hygiene offerings." There is a guarantee of a longer range as the second generation electric vehicle architecture will be able to accommodate multiple body styles and power train options. The Concept Curvv features a coupe design.
The Concept Tata Curvv features a unique steering wheel based on Tata Motor's next-generation DNA. The logo in the center is illuminated, augmented by two different sets of controls on either side. Along with a split-headlamp setup, Curvv has a LED DRL that runs across the bonnet and a tail-width LED tail lamp. Its panoramic sunroof makes the cabin feel airy. The interior of Curvv is futuristic with two free-standing screens, an infotainment system, and a digital driver's display.
With the Curvv concept electric SUV and the second generation architecture, one can predict a certified driving range of around 400-500 kilometers on a full charge, said Tata Motors officials. In comparison, Nexon’s ARAI (Automotive Research Association of India’s) certified driving range is around 312 km. The Tata CURVV is capable of charging other electric cars, and also powering other devices like a laptop, a tent, or other electrical appliances through a three-pin socket.
Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd, and Tata Passenger Electric Mobility Ltd. said that the company ended the financial year with the highest-ever monthly sales of 42,293 units, a growth of 43% vs. March 2021 and highest-ever SUV sales of 29,559 units. "EV sales continued to witness rapid growth in demand on the back of strong acceptance of Nexon EV and Tigor EV. Going forward, the semiconductor situation remains uncertain. We will continue to monitor the evolving situation closely and are refining our agile, multi-pronged approach to continue to fulfill customer orders,” Shailesh Chandra said.
After unveiling the Concept Tata CURVV today, Tata Motors is set to introduce two more electric vehicles later in April 2022.