Anand Mahindra has been very welcoming to new-age companies in the electric vehicle sector. He recently took to Twitter to praise an innovative creation that can convert a simple bicycle into an electric one. His company, Mahindra & Mahindra sets examples just like him. Mahindra & Mahindra has committed ₹ 6,000cr for its conventional auto products, and ₹ 3,000cr towards its electric vehicle range for a three-year period from 2022-2024, with that expenditure anticipated to go up in the following years towards EV research and development.
Here are 4 things that Mahindra is doing in the EV ecosystem-
Mahindra & Mahindra had previously announced that it plans to launch 16 EVs in India by 2028, and these vehicles will be produced under their Born Electric Vision sub-brand.
M&M has said that four vehicles from the current range- XUV300, XUV700, Bolero, and Scorpio will be available with a fully electric drivetrain, with four new electric SUVs to be added to the line-up. Mahindra has teased three SUV concepts under its Born Electric sub-brand. These concepts are the first results of the new Mahindra Advanced Design Europe (MADE) design studio in the UK. The new designs of the lightning pattern are expected to match the design on the Mahindra XUV, making speculations it can be an electric version of the XUV series. They are boasting even more edgy design and intricate lighting elements than the current line-up, along with more highly accentuated wheel arches and bolder surfacing.
Mahindra Electric Mobility Ltd (MEML) has launched its latest electric 3-wheeler e-Alfa Cargo, priced at ₹ 1.44 lakh (ex-showroom Delhi). With savings of ₹ 60,000 over a diesel cargo 3-wheeler, e-Alfa Cargo aims to deliver a sustainable and pollution-free solution in the cargo segment. The model comes with a payload of 310 kg and can cover a distance of 80 km. With an off-board 48 V/15 A charger, charging e-Alfa Cargo is as easy as charging a mobile phone.
Mahindra Electric Mobility Ltd (MEML) has teamed with a government organization called Common Service Centres (CSC) in order to facilitate the adoption of electric vehicles in rural India. This alliance will present a range of electric vehicles like the Treo and Alfa to customers in the rural market. The CSC will select Village Level Entrepreneurs (VLEs) who will assist in streamlining the process. They will build affinity between the customers and original equipment manufacturers (OEMs). The team will also spread awareness of the government initiatives in the villages. Mahindra Electric articulated that there are more than 4.7 lakh VLEs across India while the number of CSCs is about 4.5 lakh. The rural e-mobility program kickstarted last year by CSC to promote the adoption of electric vehicles and EV charging infrastructure.
Mahindra Automotive, part of the Mahindra Group, has announced an association with Quiklyz, a vehicle leasing and subscription platform of Mahindra Finance. This partnership will allow customers to lease their preferred Mahindra vehicles. The feature will be available across eight Indian cities including Mumbai, Pune, Delhi, Noida, Gurugram, Bangalore, Hyderabad, and Chennai. The monthly rentals for vehicles will start at as low as ₹21,000 per month, which is inclusive of insurance, maintenance, roadside assistance with no additional down payment. Quiklyz also has a portfolio of EVs on its subscription platforms. As part of this coalition, Quiklyz will present Mahindra’s Treo load vehicles to e-commerce fleet operators.
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